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Coaching Overview
The core 4 phases and structure to our system
Step 1. Become the trusted advisor to 1 to 3 sports agents within 90 days
Step 2. Get that first athlete client
Step 3. Leverage the first client into referrals
Step 4. Further develop the sports agent as a key COI for the sports world & beyond

To keep it simple
The coaching starts out and is focused FIRST & FOREMOST on our licensees creating
the relationship & alliances with the sports agent.  Reason for this that unlike other clients (biz owners, retirees, doctors, etc.) this client
base (athletes) has a gatekeeper (sports agent) in place whose job is to be a mediary between the service world & the athletes.  
This is a major advantage for advisors working in this market and for our licensees.

The benefits to creating an ALLIANCE with the sports agent
  • Leverage.  Average agent within our database manages 3 to +5 athletes.
  • Center of Influence Ally.  Agents tend to be very well connected in the sports world & outside of it.  
  • The Sports Industry is a High Referral Client Base.  Between the sports agents & the athletes, when approached the correct
    way, it is one of the highest referral markets we are aware of.

Success story
In <1 year, one of our licensees added 30 NHL clients as a result of 1 relationship with a sports agent.

One relationship can lead to multiple clients vs. trying to add each client one at a time (i.e. for advisors marketing to biz owners, retirees,
doctors, etc.)

The Secret Sauce...
The secret sauce is that we have a system in place that helps our licensees accelerate connecting with the agents to create
relationships & become the trusted advisor out of the gate.  Want to know what the system is?  Keep reading...


If this can fit, the next step is to book your 15 Minute Strategy Session call
Go to the calendar to view available slots at: www.proathletedirect.com/strategysessions
Our Proprietary Coaching System
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Strategy Session Schedule
Learn how our licensees become the trusted advisor within the first 90 days