The core 4 phases and structure to our system Step 1. Become the trusted advisor to 1 to 3 sports agents within 90 days Step 2. Get that first athlete client Step 3. Leverage the first client into referrals Step 4. Further develop the sports agent as a key COI for the sports world & beyond
To keep it simple The coaching starts out and is focused FIRST & FOREMOST on our licensees creating the relationship & alliances with the sports agent. Reason for this that unlike other clients (biz owners, retirees, doctors, etc.) this client base (athletes) has a gatekeeper (sports agent) in place whose job is to be a mediary between the service world & the athletes. This is a major advantage for advisors working in this market and for our licensees.
The benefits to creating an ALLIANCE with the sports agent
Leverage. Average agent within our database manages 3 to +5 athletes.
Center of Influence Ally. Agents tend to be very well connected in the sports world & outside of it.
The Sports Industry is a High Referral Client Base. Between the sports agents & the athletes, when approached the correct way, it is one of the highest referral markets we are aware of.
Success story In <1 year, one of our licensees added 30 NHL clients as a result of 1 relationship with a sports agent.
One relationship can lead to multiple clients vs. trying to add each client one at a time (i.e. for advisors marketing to biz owners, retirees, doctors, etc.)
The Secret Sauce... The secret sauce is that we have a system in place that helps our licensees accelerate connecting with the agents to create relationships & become the trusted advisor out of the gate. Want to know what the system is? Keep reading...